Curious little white boxes filled with random black squares are everywhere these days.
These QR Codes (Quick Response) are springing up on packaging, leaflets, websites and even clothing. So what are they and do you need one?
Well, for starters they’re not new. They’ve been used in Japan since the 90s, but it’s only in recent years that we’ve seen them used widely here.
The codes can be read using a QR Code reader, which is an app that can be downloaded to your smartphone. Once scanned, the code will unveil its secrets – a mobile website, URL, voucher, promotion code, map etc.
How QR Codes can help your business
If you’re still struggling to see how one of these odd little boxes can benefit your business, perhaps this will help.
You can use them to:
- Get more customers – by directing people to your website
- Get more email subscribers – use the code to direct people to a sign-up form
- Enhance your customer service – use the code to take people to a customer service video
How can you get one?
You can generate your own QR Code using a number of online generators. One of these is Goo.gl, which is a URL shortener and QR Code generator all in one (which basically means you can track the effectiveness of your code).
Where can you put it?
You can put it practically anywhere. You just have to remember that in order to read it, it must be flat and un-creased.
So, you can use them on your:
- Business cards
- Flyers and brochures
- Posters etc.
Keeping up with the techy Jones’s is fast becoming the norm for many businesses. If you want to be seen as being ‘with it’ and keeping up with technological advances, you have to use new marketing initiatives, such as the QR Code.
But, as with all marketing, it’s essential you continually measure its effectiveness to see if your market are responding to this new technology.